“It would be sadly funny if I had a product with my face on it at the grocery store, so the next time I get watched, I can ask for the Murphy Cooper product.” – Murphy
One comment on his post and a few DMs later… the joke became reality: #ConnuSauce is coming to town and online.
Murphy Cooper: the king of "connaissance"
You may have seen him on TikTok, or bumped into him on the street during a "connaissance" session. Murphy Cooper is the artist who takes the ordinary and transforms it into a performance, sometimes just to make us smile, sometimes to make us think.
In short, the collaboration was written in the sky and we couldn't help but comment.
Murphy + Firebarns + Chipotle = Winning trio.
It only took a few exchanges: Murphy had his idea, and we wanted to make it happen. We sat around the table, testing flavors, brainstorming... and then we settled on Chipotle: not too strong, just perfect.
Somewhat similar to our Chipotle Rum Sauce in terms of intensity, this sauce is very versatile: poutines, burgers, classics, whatever!
More than a sauce: a gesture for digital well-being.
What makes this project even more special is that for every #ConnuSauce sold, an amount is donated to the Le Ciel Foundation, which helps young people live better with digital technology.
Since 2021, the foundation has been traveling across Quebec to equip tens of thousands of young people to live and evolve better in the digital world.
Ready to put some #connaissance on your plate?
Want to try it? The #ConnuSauce is waiting for you on the product page. Take the opportunity to discover the rest of our sauces and new products!
